Hi, I’m Etual — a graphic designer who believes that good design always starts with a concept.
What is CONCEPTLY.DESIGN?
From my perspective, design is never just about creating something beautiful. It's about telling stories, achieving goals, and creating better experiences for real people.
It’s not about the designer. It’s not even just about the audience.
It’s about the idea behind it — the concept that brings everything together.
I'm fluent in almost every design tool from Adobe to Corel to Affinity, but I secretly love coding. Currently working on META’s Front-End Dev certificate, and I had top grades in WebTech at college.
I adore Figma and Webflow, but still love and believe in Print Production. Some things just look better on paper.
I identify myself as a graphic designer, but have photography as my guilty pleasure.
I advocate smart, proof-based solutions but make creative decisions from the bottom of my heart. Those butterflies in my stomach usually know best.
I've lived in multiple cities and cultures. I speak English, French, Russian, and a bit of Italian. All of this shapes how I think about audiences, context, and user experience.
A comprehensive and very up-to-date 3 years program that covers all necessary design skills and theories, from typography and color theory to front-end development. My cumulative GPA is 92.7, and I believe this is one of the best Graphic Design programs in Canada.
Click for Credentials
Designed Figma website prototypes for Hawkeye, an AI-powered security startup focused on early threat detection systems. Created the visual design system, rebuilt brand assets, and turned early AI-generated ideas into cohesive, conversion-focused UI concepts.
Created educational worksheets, multi-page brochures, and presentation materials supporting mindfulness and dance education programs. I transformed raw content into clear, engaging visual communications while maintaining and adapting brand guidelines across print and digital formats.
As a graphic designer, I created a logo and brand identity and worked on a whole range of promo materials for my company, such as posters, business cards, menus, and flyers.
As a project manager, I was responsible for all marketing campaigns and worked closely with the team and our partners.
Starting as occasional cases, it turned out to be a huge experience in food and beverage photography for menus, promo materials, and social media.
I worked as a part-time designer on print and outdoor materials such as menus,
posters, flyers, signage, pillars.
I worked a lot with different clients from various areas. I got valuable experience, tried different styles, and got to know different media.
Etual is a very responsible and versatile employee. She had started to work at Sweet Pepper as a graphic designer and continued as a photographer and project manager for our campaigns. We appreciated her creativity and team collaboration skills.
