Nice to Meet You!

Hi, I’m Etual — a graphic designer who believes that good design always starts with a concept.

What is CONCEPTLY.DESIGN?

From my perspective, design is never just about creating something beautiful. It's about telling stories, achieving goals, and creating better experiences for real people.

It’s not about the designer. It’s not even just about the audience.
It’s about the idea behind it — the concept that brings everything together.

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5 Facts about me,

or The Real Me: Not the LinkedIn Version

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    I'm fluent in almost every design tool from Adobe to Corel to Affinity, but I secretly love coding. Currently working on META’s Front-End Dev certificate, and I had top grades in WebTech at college.

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    I adore Figma and Webflow, but still love and believe in Print Production. Some things just look better on paper.

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    I identify myself as a graphic designer, but have photography as my guilty pleasure.

  • a butterfly icon

    I advocate smart, proof-based solutions but make creative decisions from the bottom of my heart. Those butterflies in my stomach usually know best.

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    I've lived in multiple cities and cultures. I speak English, French, Russian, and a bit of Italian. All of this shapes how I think about audiences, context, and user experience.

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My Favorite Motto:

Just Do It!

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My Catch Phrase:

I Got an Idea!

Education Highlights

Humber college logoGoogle logoMeta logo

Education

Graphic Design | 2023-2026

Humber Polytechnic Advanced Diploma

A comprehensive and very up-to-date 3 years program that covers all necessary design skills and theories, from typography and color theory to front-end development. My cumulative GPA is 92.7, and I believe this is one of the best Graphic Design programs in Canada.

Achievements

Student Showcase Winter 2025 Participant

Professional Certificates

Google UX Certificates 1-7 (Full Program)
Lightroom: Get Professional Results
Learning Photoshop
Graphic Design Foundations: Typography
Illustrator 2023 Essential Training

Software Skills Highlights

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Adobe

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Figma

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Corel

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Affinity

Skills

Professional Skills

Print Production
UX/UI Design
Map Building
HTML/CSS/JS
Product Photography
Design Systems

Soft Skills

Time Management
Creativity
Stress Tolerance
Human-Centred Approach
Problem Solving Mindset
Team Work & Collaboration

Software: Adobe

Adobe Photoshop
Adobe Illustrator
Adobe Indesign
Adobe Lightroom
Adobe After Effects
Adobe Premier Pro

Software: Other

Figma
Affinity Designer
Corel Draw
Webflow
Antigravity
Antigravity
Mapbox

Work Experience Highlights

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Print Designer

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Food Photographer

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UX/UI designer

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Project Manager

Hawkeye Early Detection System and ScoutCam

UX/UI Designer

May 2026 - June 2026

Designed a mobile app prototype for an AI-driven security platform, shaped information architecture and interaction design, and overall UX through analysis and refinement of existing product flows and early concepts.

UX/UI Intern

March 2026 - April 2026

Designed Figma website prototypes for Hawkeye, an AI-powered security startup focused on early threat detection systems. Created the visual design system, rebuilt brand assets, and turned early AI-generated ideas into cohesive, conversion-focused UI concepts.

Mindful dancers

Editorial & Presentation Design Intern

March 2026 - April 2026

Created educational worksheets, multi-page brochures, and presentation materials supporting mindfulness and dance education programs. I transformed raw content into clear, engaging visual communications while maintaining and adapting brand guidelines across print and digital formats.

Sweet Pepper Bar

Print Designer

Sept 2014 - Sept 2024

As a graphic designer, I created a logo and brand identity and worked on a whole range of promo materials for my company, such as posters, business cards, menus, and flyers.

Project Manager

Sept 2018 - Present

As a project manager, I was responsible for all marketing campaigns and worked closely with the team and our partners.

Food Photographer

Sept 2018 - Sep 2022

Starting as occasional cases, it turned out to be a huge experience in food and beverage photography for menus, promo materials, and social media.

Tabasco Bar

Graphic Designer

2009 - 2015

I started to work at Tabasco Bar as a print designer. My responsibilities included creating menus, promo flyers, and posters, as well as outdoor ads such as pillars, a sign, banners, and so on. Additionally, I managed the company's social media pages.

Self-Employed

Freelance Graphic Designer

2006 - 2014

I worked a lot with different clients from various areas. I got valuable experience, tried different styles, and got to know different media.

Clients Reviews

Etual is a very responsible and versatile employee. She had started to work at Sweet Pepper as a graphic designer and continued as a photographer and project manager for our campaigns. We appreciated her creativity and team collaboration skills.

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Iurii Primyshev

CEO / Sweet Pepper Bar
Credentials
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Please, briefly share the highlights of your project:

- Is it for print or web?
- What is the deadline?
- What do you expect from our collaboration?

and anything else you see as important!

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