Wine photography was developed to present a more refined side of the Sweet Pepper experience. The goal was to position wine as an approachable premium choice for relaxed evenings, dinners, and special occasions.

Project Goals:

• Seasonal menu photos
• Social media content
• Promo photos for print design

Strategy:

• Shoot inside the real bar environment to reinforce brand recognition
• Flavor notes reflected through styling props
• Seasonal context used to increase desirability

Target Audience:

Guests familiar with cocktails and beer who needed wine presented as friendly, social, and easy to choose.