Conceptly.Design by Etual

Overview

The Crew EduQ is a corporate education company that creates tailored courses and training programs for small and medium businesses. It needs a friendly, modern, and even a bit playful brand style that helps the company stand out and show an easy-going character.

Product

Custom-designed corporate training programs delivered through an integrated digital platform.

Target Audience

HR departments and talent managers
Founders, CEOs, and business owners
Growing startups and mid-sized organizations
Public and non-profit institutions

Brand Personality

Friendly. Intelligent. Innovative. Dynamic. Focused on progress.

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Crew EduQ

: Research

Design Foundation

The mobile app experience was built directly on the Crew EduQ brand system to ensure visual and strategic consistency across all touchpoints.

The brand identity aims to establish a balance between professionalism and an easygoing, friendly approach to learning.

Brand Principles → Product

Progress → Clear hierarchy, structured layouts, forward navigation patterns
People-Centered → Friendly tone, approachable color palette, human-focused messaging
Innovation → Clean interface, modern UI components, dynamic layout system
Integration → Consistent typography, color logic, and scalable component system

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Crew EduQ

: Design Process

Mid-Fidelity Prototype

No items found.

Usability Testing: To Buy a New Course Journey

Insights

1. Task Completion

Both participants successfully completed the primary task (browsing and selecting a course).

2. Home Screen Navigation

Users expected a clear button leading to the Category screen, rather than a linked image.
The advertisement banner felt visually misplaced and would work better positioned at the top.
The Home screen was perceived as slightly visually busy.

Insight: Clear hierarchy and stronger primary CTAs would improve usability and reduce cognitive load.

3. Navigation & Wayfinding

It was unclear how to navigate back from the Course (subcategory) screen.
Participants suggested adding a back arrow in the top navigation.
A dedicated Home icon in the bottom navigation was seen as unnecessary if the logo links to the Home screen.

Insight: Users rely heavily on visible back navigation for confidence and orientation.

4. Course Information Clarity

Users preferred seeing the number of learners during course selection.
Ratings felt more appropriate on the detailed course screen.
The number of learners icon lacked clarity – descriptive text such as “Enrollments” would improve comprehension.

Insight: Users scan for social proof early in decision-making and benefit from explicit labeling.